Sunday 22 August 2021

Writing that turns heads

 Our writing can turn heads, bring smiles and make our readers reach out to us. This is the ideal everyone aspires to. But how does one make it a reality?

Let's face it. We used to think that templates would help us write all our official mails. But once we started to work, we had to craft original content to  communicate. To connect with customers and co-workers: was it as easy as we had assumed? A 2018 survey on the oral and written communication skills of students by the Employers and Students Association gave the following results

4000 students rated themselves at 79 percent in oral and written communication 

                                                 While 

201 employers who participated in the survey rated the students at only 41.6percent. 

Writing in real life is an everyday challenge that is underestimated by those who aspire to grow professionally. Everyone is looking for the right thing to say. Today's world can be compared to Alibaba's cave filled with treasures and riches. Just as the cave opened to the magical chant,

 "Open Sesame" 

Professionals need the right words to open doors for them. You see, people are consuming content online as never imagined before, and you should be eager to make your online presence felt and appreciated. When you are passionate about what you do, you must not hesitate to open the door to prosperity by using the magic of words.  You can either 

a.outsource your work

         or 

b. co-create it

We are here to help you either way. I have helped professionals express themselves with clarity and persuasiveness over two decades. 

Our program "Write Right",  will assist you over a period of two months and ten session in  finding your authentic voice.

 We will hand hold you through the nitty gritty of content marketing and help you to 

a. probe your client's needs thoroughly

b. analyse the trends

c. write clearly and authentically

d. persuade your customers

e. continuouly adapt yourself to the flux we call the market

7 comments:

  1. Great initiative. Would like to come on board.

    ReplyDelete
  2. Great Raji … the joy of writing well needs to be experienced by all . My best wishes

    ReplyDelete

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